There are various strategies to attract more and more customers to increase your sales. Offering discount coupons, a fixed or a percentage amount off while shopping is some of the widely used strategies.
Using gift cards for your customers is another good way to increase your sales by sending the cards to your valuable customers. You can either send these gifts cards from the backend of your Magento 2 store to your returning customers, or you can also offer the customers to buy a gift card from your store to send that to their loved ones as a gift.
Sending a gift card to the customer just like a promo code is quite a simple thing but many people don’t understand what is the purpose of providing an option to purchase gift cards of your online store?
Let me explain this with a simple example. Let’s suppose you want to send a gift to your girlfriend on her birthday, but you don’t have any idea what should you send. You know her birth date and you want to give her a good surprise gift which she likes. In this case, when you have no idea what should be the surprise gift for your girlfriend, you can buy a gift card from any store.
For example, if you wanted to send her a beautiful dress but you don’t know what kind of dress she would like, you can go to a clothing store and buy their gift card for $100 or any other amount which you want to use to buy the dress. Then the store owner will send that gift card to the email address of your girlfriend or you can get the physical card delivered to your girl friend’s home.
Now when your girlfriend has the gift card of $100, she can buy any dress of her own choice from that same store. So in this way, by offering a gift card, the store owner has made a sale which would not be possible if there is no option of the gift card as you don’t have any idea what kind of dress you should send to your girlfriend.
Now, if you have an online store based on Magento 2, you can also use the gift card option using Magento 2 Gift Card extension and you can easily set it up for offering gift cards to your customers and you can increase your sales.
This extension of gift cards for Magento to have also different useful options. Such as your customer will be able to use any custom message text on the gift card and you can either send the gift card virtually to an email address or you can get the gift card printed and then send it physically.
The buyer of the gift card will also have an option to select a design of his/her own choice and can also select a date on which this card should be delivered to his girlfriend.