In this article, we show how UK manufacturer use their Gtech voucher codes to increase profits and enhance user experience on site. Gtech sells high tech innovative products, vacuum cleaners, eBikes and accessories as well as garden tools, through their website, Gtech.co.uk and their Facebook page.
Using discount codes can be a smart way to attract new and repeat customers. However, in some cases, large discounts can have disastrous effects in a business. Here we’ll take a look at how Gtech coupons are used to maintain customer loyalty and drive more sales.
Using coupon codes to measure ROI
Using coupon codes is one of the best ways to measure return on investment of an advertising campaign.
To do this, Gtech uses different coupon codes for each ad outlet- that is social media pages, Google and their weekly/monthly newsletter. Recording the codes used on each purchase, the marketing team can track the codes back to the marketing channel.
This data is very important as it provides concrete information on what marketing campaign works better and what is not working. With this information, the company can channel more marketing resources to the right campaign generating more sales.
Using Gtech promotional codes to reward loyal Facebook fans
With Facebook being one of the major social media sites, loyal Facebook fans should always be a target for coupons and discounts. It is an effective tool for strengthening the bond between a business and customers. Gtech regularly provide coupon offers to their loyal Facebook fans for their high tech products. For example, £20 off AirRam Cleaners is a popular offer that saves 10% of the cost of one of Gtech’s most popular products.
Using promo codes to bringing in more customers
Giving 10% off on a product will certainly make customers choose your business over competition. Even better, offering discount coupons with an expiry date creates a sense of urgency to prospects.
This is what Gtech does. By making the discount code offer limited in duration potential customers will be compelled to act fast. With time, the group of new customers become even more valuable.
Using vouchers to maintain the existing list of customers
Sending coupon codes to existing customers is a great way to maintain the relationship with them. For example, you can send them a 10% off their next purchase. This helps to keep your list of customers alive and makes them feel that you still care.
Using discount codes for Gtech to target people who abandon the shopping cart
Purchasing products online often involves filling in personal information including the email address then placing products of choice in the shopping cart. More often than not, shoppers abandon their cart halfway through the shopping.
Targeting these users involves sending them an email with an offer of exactly what they had in the shopping cart before they left so as to motivate them to complete the purchase. This works great and significantly improves shopping cart conversion rates.
However, similar to all marketing strategies, do not overdo coupon offers. Sending them too frequently and filling customers’ email box with offers may risk them unsubscribing. Also, just like Gtech discount codes, before sending any offer, ensure that is of